When you run Google Ads, you pay for every click. Where that click lands decides whether you get a call or waste the money. A landing page is a single page built for one service and one goal: get the homeowner to call. Here is what a good one looks like.
It has one goal
A homepage tries to do everything: about us, services, blog, gallery. A landing page does one thing, get the call, and removes everything that could pull the visitor away. No full menu. No links to ten other pages. Just a clear path to the phone.
The headline matches the search
Bottom line: Your keywords, ad headline, and site headline all needs to match or be extremely similar. If your ad said Emergency Water Heater Repair, the page should say Emergency Water Heater Repair at the top. When the page matches what they clicked, they feel they are in the right place and stay. When it does not, they leave.
Your phone number is everywhere
Big call button at the top. Phone number in the header. A sticky Call Now bar that follows them as they scroll. On a phone, tapping to call should take one second from anywhere on the page.
Proof, fast
Homeowners are deciding if they can trust you in a few seconds. Show it quickly: your Google star rating, real review quotes, photos of actual jobs, your license number, and how long you have been in business.
It loads fast on a phone
Most ad clicks happen on a phone. If the page takes more than a couple of seconds to load, people leave before they see it, and you still paid for the click. A clean, lightweight page opens instantly.
One clear offer
Give them a reason to call now instead of later. $75 off first service. Free estimate. Same-day service. Pick one simple offer and put it near the call button.
What to leave off
- A big menu linking to other pages
- Long company history before the offer
- Stock photos that look fake
- Walls of text no one reads
- Anything that is not helping them call you
The short version
- One service, one goal: the call
- Headline matches the ad
- Phone number and call button everywhere
- Proof early: reviews, photos, license
- Fast on a phone
- One simple offer
Running ads to your homepage instead of a page like this is the number one way contractors waste money. Want us to build the page that turns your clicks into calls? Give us a call.
Want help with this?
Tell us about your business and we'll tell you straight where you stand.
Get Started